Digital marketing is the component of
marketing that utilizes
internet and
online based digital technologies such as
desktop computers,
mobile phones and other
digital media and platforms to promote products and services.
[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.
[3] As digital platforms became increasingly incorporated into marketing plans and everyday life,
[4] and as people increasingly use digital devices instead of visiting physical shops,
[5][6] digital marketing campaigns have become prevalent, employing combinations of
search engine optimization (SEO),
search engine marketing (SEM),
content marketing,
influencer marketing, content automation, campaign marketing,
data-driven marketing,
[7] e-commerce marketing,
social media marketing,
social media optimization,
e-mail direct marketing,
display advertising,
e–books, and
optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (
SMS and
MMS), callback, and on-hold mobile ring tones.
[8] The extension to
non-Internet channels differentiates digital marketing from
online marketing.
[9] 