Automated prediction of trends and behaviours- We use to automate the process of finding predictive information in large databases. Also, questions that required extensive hands-on analysis can now be answered from the data. Moreover, targeted marketing is a typical example of predictive marketing. As we also use data mining on past promotional mailings.
Automated discovery of previously unknown patterns – As we use data mining tools to sweep through databases. Also, to identify previously hidden patterns in one step. Basically, there is a very good example of pattern discovery. As it is the analysis of retail sales data. Moreover, that is to identify unrelated products that are often purchased together.
