In this age of information technology, social media has provided a platform for people to express themselves. Facebook, Whats App, Twitter are the popular medium of social media. Most people can express their opinions fearlessly by keeping their identity confidential through these mediums.
Role of Social Media in Changing People's Approach:-
To change the attitude, it is important to have emotional, cognitive and behavioral three parties. It is known that in the social media these three factors are involved so social media plays an important role in changing attitudes.
Through social media, people express their opinions on various issues. People argue on these opinions and try to reach a certain point of view. This definite approach plays an important role in shaping people's attitude.
Through social media, information related to anger, sadness, happiness, charity etc. is spread in a broader form, which has a profound effect in people's attitude.
Many types of advertisements are broadcasted through social media, which are helpful in making common sense of the people.
But there are also negative aspects of social media. Through social media, people are rounded up against religious issues and people are negatively influenced by spreading radical ideology. Thus, social media also affects attitude in negative form.
Social media impact on society:-
The social media's positive and negative effects are seen on the society-
Social media has attracted the attention of many important social issues, which have led to their improvement. Social media has tried to bring positive social change by raising such issues as sexual harassment, minority and dalit and problems of disadvantaged communities.
On the other hand, social media has negatively influenced society. It is known that while keeping the identity confidential, many people have also inflicted on the society by spreading incitement and misinformation.
Social media influence on politics:-
Social media has also influenced politics positively and negatively -
Through social media, the government spreads its plans and asks the general public for various issues. This helps in generating democratic policies.
On the other hand, social media is sometimes used by political parties to fulfill 'vested interests' objectives and improper criticism of opposition parties. This leads to negative politics.
Conclusion:
In conclusion, it can be said that social media has played an important role in transforming people's attitudes. At the same time, it has influenced both society and politics both positive and negative.
