An act is a process by which efforts are made to change the attitude of any other person or group towards a person, object or event. For example, TV The purpose of advertising is to attract people to something special so that they give priority to that stuff only. Similarly, when a politician or a religious leader appeals to people to make their opinion, then he also takes the support of persuasion.
Aristotle's opinion in reference to persuasion:-
According to Aristotle, persuasion is an important process related to human behavior, which is used in the daily life to create opinions and opinions of people.
Aristotle considers the reliability and logical representation of the speaker, who speaks for the purpose of persuasion.
Above all, Aristotle considers the reliability and logical presentation of the speaker as well as emotional contact with the audience as important for the persuasion.
Why Aristotle considers Ethos, Logos, and Pathos as important for persuasion?
Ethos refers to the reliability of the speaker. The reliability of the speaker can be established only when the audience receives certain properties in the speaker who have their firm belief on themselves.
For example, if the listeners' faith is against values like truth, non-violence, courage and discipline, and they seem to have such qualities in the speaker, then they believe the speaker as trustworthy and follow his statements.
Likewise, Aristotle considers logos as important for persuasion.
Under Logos, the speaker confirms his argument with logic and figures whose direct effect falls on the audience.
Above all, Aristotle considers emotional contact with pathos, which is important for persuasion.
Under Pathos the speaker uses meaningful language and attempts to connect emotionally to the audience through emotional tone and emotional appeal.
Conclusion:
Conclusion It can be said that persuasion is an important process related to human behavior. Like an Ethos Logos, for persuasion, pathos also plays an important role.
