Marketing:1. Marketing as a process begins with planning the product to suit for needs of the customer.its beginning is ,thus,far ahead of the production.
2. Marketing includes selling as one of its activities.
3. The emphasis of modern marketing is the customer satisfaction.it is called customer-oriented philosophy.
Selling:
1. Selling is the exchange of goods for a price, hence begins after the production.
2. Selling is a part of marketing process.
3. Selling seeks to transfer the goods with the main motive of profit. It wants to maximize the turnover and to increase profit by taking advantage of the market situation , i.e. the demand and supply position in the market.
