Promotional pricing policies

The term 'promotional pricing' is generally applied when low prices are offered as the major advantage of particular product of service. Promotional pricing policies includes :- 
(A) Leader pricing, and
(B) Wait pricing.
1. Leader Pricing : Such type of pricing is used mainly by retailers such as supermarkets. Its propose is not to get customers to buy bargaining itself, but rather ,to buy other item once they have seen draw into the store .
 Bait Pricing : This is designed to get consumer into the store to buy other products it is an unethical practice, through which a salesman tries to convince the customer that the product is really worth be buying and to switch the customer to another, higher margin product.
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