Voice search allows users to speak into a device rather than typing keywords for a search query to generate results. This technology trend uses speech identification to understand what a user is saying with high accuracy. It then delivers the result through voice to the user.
Voice search technology has been in the tech market for a while. Software like speech-to-text and voice dialing are some great examples of voice search and as we discussed earlier devices like Amazon Echo use voice search as its main functionality.
Due to these extensive features, this technology trend improves the user experience to the fullest– and because of that, by the year 2020, 50% of all online searches will be made through voice search technology.
Today, search engines like Google are placing more importance on voice SEO, in fact, a study shows that voice search eCommerce, is said to improve online purchases, website revenue, and brand awareness.
Thus, if you optimize your website for voice search, you will be ahead of your competition and see solid voice search rankings that will successfully grow your brand.
