**A design language or design vocabulary is an overarching scheme or style that guides the design of a complement of products or architectural settings, creating a coherent design system for styling.
**Design languages are of two types, software programming languages (SPL) and hardware description languages (HDL).
**10 Tips for Building a Visual Language
Build a Color Palette. A strong color palette is an identification tool for users.
Create a Typographic Hierarchy.
Establish a Grid.
Create a Library of Components.
Emphasize an Image Style.
Build Rules for Animation.
Match Words and Visuals.
Be True to Yourself.
**A design language can also be thought of as the common thread that is woven into each product and experience. It brings a brand to life, establishing the foundation and provides continuity between each product. It fosters consistency, which makes it easy for our customers to understand and appreciate the products.