Diverse start-ups share insights about their journey and look back on their early days.
As an industry SaaS, an acronym for software as a service, offers tremendous opportunities. Many companies have made a mark in this segment, still a lot more can be done.
“There is ample scope for the Indian SaaS companies to showcase their expertise globally, as India attributes to only 2 per cent of the global SaaS industry,” notes Rajan Anandan, managing director of Sequoia Capital. “There could be a great explosion of product companies, vertical SaaS, sales tech enterprises, increasing development roles and early traction of crypto. The exponential growth which is expected from this diversity can attract seed funding,” he told the 30th Edition of the NASSCOM Technology and Leadership Forum 2022.
Girish Mathrubootham understood the potential of SaaS and forayed into the space with Shan Krishnasamy. Together, they founded Freshdesk in 2010, rebranded as Freshworks in 2017. The early SaaS entrant looked at the market slightly differently. “We decided to make business software for companies that works for everyone, making it easy for IT, customer service, sales, marketers and HR to do their job. We didn’t want to confine ourselves to just the Fortune 500 companies,” explained Mathrubootham, CEO and founder, Freshworks.
