The concept of marketing is essentially a concept of customer orientation. for a long time it has been achieved by all. according to Vinoba Bhave , that the customer is the king of market. what the market this implies is that the product or service are bought not merely because of their quality, packaging for brand name, but because they satisfy a specific need of a customer, it also implies that our organisation have to provide services to the customer and that too without any obligation.
Marketing concept is a customer oriented philosophy that is implemented and integrated throughout an organisation to serve customer better than competitor and to achieve specified goals.
However, to be successful, any business enterprise have to be competition oriented too. it has to continuously determine its competitive advantages and should take step to further improve it. Thus, the Marketing concept involves.
- customer orientation
- competition orientation
- organisation integration
- goal achievement
- customer orientation:- the principal task of the marketing function is the Management concept is not much to be skillful in marketing the customer do what should the interest of the business as to be skillful in conceiving and then making the business do what should the interest of the customer.
- competition orientation :-today marketing is essentially a cause concept of of customer and competition orientation.
- The ability to respond to environment change before the competition.
- organisation integration :-marketing occupies an important, position in the organisation of a business unit. As traditionally defined, 'marketing consists' of those effort which affect transfer in ownership of good and care for their physical distribution.
- goal achievement:- To make it profitable to the organisation.
