Consumer behaviour is engaged of all human behaviour that in making Purchase Decision. however, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individual consumer behaviour. also differ from buyer behaviour. the former relates to the behaviour of the ultimate consumable the latter will relates to the intermediate buyer. An understanding of the consumer behaviour enables a marketer to take marketing decisions which are compatible with its consumer needs.
Buyer behaviour differs across product, group and hence it is necessary to know that consumer product can be categorised into high involvement and low involvement product depending upon the time is spent by the buyer in considering the alternative. Thus, the time factor is dependent on high cost risk weather uploaded represent high cost risky situation to customer and whether the product reflect the customer life style and personality.
According to Walter C. G. and G. W. faul "consumer behaviour is the process whereby individuals deside whether, what, when, where, how and from whom to purchase good and services.
element of consumer behaviour
- buyer behaviour is influenced by the buyer's environment.
- buyer behaviour involves people reacting to an interacting with their environment by seeking, receiving and using information.
- Buyer behaviour is generally a purposive, decision making process. these perspective can be combined into an overall model that serves as a framework.
