The most recent channel for direct marketing are electronic channels that an Electronic Commerce for E-Commerce websites a wide variety of electronic platforms such as the ending of the purchase order to supplier why electronic data interchange the use of fax and email to conduct in transaction the use of ATM and smart card of affiliate payment and obtain digital cash and the use of internet and online services as a whole the internet population is younger more excellent better educated and more sophisticated than general population in online marketing the consumer not a marketer give permission and control the interruption a business organisation is basically an economic Institutions it operate within the concept of the market it's on the economic contribution it leave it must fashion its future for producing tangible result in the marketing place in other word it has got to platform it has to deliver it has to optimise economic to use of resources to satisfy consumer made in doing so as the reward in theatre profit the company is profitable and grow nothing can be done for the community and there's a day for the primary responsibility of the business of society is to operate at a profit the business community has from time to time drawn up code to guide action and behaviour toward there in public