The major internal factor which have bearing on the strategy and other decisions are as follows
- value system :- the value system of the Founder are those at the helm of affairs has important bearing on the choice of business, the mission and the objective of the organisation, business policies and practices. it is a widely acknowledge fact that the extent to which the value system is shared by all in the organisation is an important factors contributing to success. the value system and ethical standard are also among the factors evaluated by many companies in the selection of suppliers distributors, collaborators etc
- mission and objectives:- the business domain of the company priorities direction of development business philosophy business policy etc, are guided by the mission and objective of the company for example Ranbaxy trust in to the foreign market and the development have been driven by its mission "to became a research based International pharmaceutical company" .
- management structure and nature:- the organisation structure the composition of the board of director extent of professionalisation of Management etc are important factor influencing business decisions some management of fracture and style delay decision making by some facilitate quick decision making. the board of director being the highest decision making body which sets the direction for the development of the organisation and which Overseas the performance of the organisation the quality of the board is a very critical factor for the development and performance of company the private sector in India's present extreme cases in this respect at one and there a company with the highly qualified responsible board and at the other and their company which do not possess these qualities. financial institution have large shareholding in many Indian companies. The Stand of nominees of Financial Institutions kodiveri decision in several critical instances
- internal power relationship :- factors like the amount of support the top management and joy from different level of employees shareholders and board of director have important influence on the decision and there implementation the relationship between the member of board of director and between the chief executive and about our also a critical factor
- human resource:- the characteristic of Human Resource like skill, quality , moral, commitment, attitude etc contribute to the strength and weakness of an organisation some organisation find it difficult to carry out the structuring or modernization because of resistance by employee where as they are smoothly done in some other the involvement initiative etc of people at different level may vary from organisation to organisation the organisational culture and overall environment is have bearing on them
- Company image and brand equity:- the image of the company matter while raising Finance forming joint venture or other allowances soliciting marketing intermediaries Andre purchase or sale contract launching new product etc brand equity is also relevant in several of these cases.
