The Broadcast Audience Research Council of India (BARC) has elected Punit Goenka MD and CEO of Zee Entertainment Enterprises Limited (ZEEL) as the chairman Punit Goenka as a founder chairman of BAARC had played a key role in institutionalising BARC
Broadcast Audience Research Council of India is a collaborative industry company founded in 2010 buy stakeholder bodies that represent broadcasters advertisers and Advertising and media agencies.
The promoters of work India and Indian broadcasting Foundation Indian Society of advertiser and Advertising Agencies Association of India was set up as per guidelines of the ministry of information and Broadcasting Government of India. BARC India has evolved transparent acurate and inclusive TV audience measurement Systems on the foundation of robust and future ready technology backbone. Together with the audience measurement system BARC India provides a suite of insight products designed for broadcaster advertiser and agencies.
The data generated and the insights provided by walk India it's in making efficient decision making by the stakeholder.
BARC India analyses the viewership habits of over 197 million TV households (accounting for 836 million TV viewing individuals). This makes it the world's largest television audience measurement service. BARC India's measurement system is based on the sample of 44000 panel homes.
